Usability gains for companies, developers and managers

Usability is not the same as good design or trustworthy programming. Usability arises in the meeting between a user and the web site. The outcome of their meeting is fruitful if the user does not meet obstacles or barriers when performing her tasks.

If a web manager, the sender, was able to teach or personally guide all the users of that web site on how to use the web site to perform their tasks, success would be assured. Users, however, come to the web site pursuing their own goals on their own terms and without the benefit of a personal tutorial from the web manager.

The web manager faces the choice of either adjusting his web site to the users’ preferences, preconditions and requirements, or not getting the most out of his investment.

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